let’s get personal

OrganizedAF in name and in practice. I’m a virtual business manager with Alberta roots, a sharp eye for systems, and a soft spot for small businesses that are just trying to keep it together. I know a little bit about a lot of things, and I’ve spent years turning chaos into clarity for folks who are too focused on actually doing the thing to worry about their inbox, booking flow, or why their calendar hates them.

Sound familiar? You’re in the right place.

HERE’S THE REAL STORY

i’m ashliegh

I’ve managed people, businesses, and problem-solving since around 2009—long before I made it official with job titles. In 2017, I stepped into the role of Office Manager at a counselling clinic, where I spent years helping clients access services, supporting clinicians, and keeping the place running like a well-oiled (slightly coffee-stained) machine.

In 2019, I founded OrganizedAF, and since then, I’ve been the go-to behind-the-scenes person for small and medium-sized businesses that need someone to get in there and make things work—cleaner systems, better workflows, and less chaos. I specialize in helping overwhelmed business owners get their shit sorted so they can focus on what actually matters.

I’ve worked across many industries, but my sweet spot is supporting allied health providers and service-based small businesses that are growing faster than their backend can keep up. I bring structure, strategy, and just the right amount of sass to make sure things run smoothly and feel good to run.

Sometimes, you need someone to say what no one else will: “This system is a disaster—and it’s making your life harder than it needs to be.”

You’ll usually find me elbows-deep in EHR transitions, inbox clean-ups, billing fixes, SOP strategy, and the kind of “wait—have you thought of this?” conversations that shift everything. I’ve built standardized systems I tailor for each business, because let’s be real: no two workflows should look the same, but that doesn’t mean we have to start from scratch every time.

alberta roots, no bs.


I’ve never been one to follow a straight path and I didn’t know what I wanted to be when I grew up—firetruck was high on the list—but somewhere along the way, I realized I’m really freaking good at untangling chaos. I was raised with Alberta work ethic—coffee strong, language colourful, sleeves rolled up. My people are down-to-earth, deeply capable, a little messy, and wildly committed to making things better. If that’s you, we’re probably going to get along just fine.

When I’m not organizing someone’s digital life, I’m probably hanging out with my dogs, binge-watching a comfort series, or testing a new software just for fun (don’t judge me). I’ve been described as “the magic behind the curtain,” but truthfully? I’m just someone who knows a little bit about a lot of things—and genuinely loves helping people do business in a way that feels sustainable and smart.

want the formal stuff?

    • Office Management, Administration, Executive Assistance

    • Scheduling, A/R & A/P, Intake Coordination

    • EHR Platforms (JaneApp – expert, OwlPractice – advanced)

    • CRM & Client Communication Systems

    • Confidentiality (HIPPA, PIPEDA), Canadian Psychological Standards (advanced)

    • Canva, Adobe Suite, Google Workspace, Microsoft Office, Squarespace, Wix, WordPress, QuickBooks (intermediate)

    • Virtual Business Manager, OrganizedAF (2019–Present)

    • Founder | Director of Practice Operations, Private Psychotherapy Practice (2025–Present)

    • Office Manager & Executive Assistant, Private Psychotherapy Practice (2017–2025)

    • Level 1 Insurance Broker, Personal Lines Brokerage, Edmonton AB (2016–2017)

    • Psychological First Aid – AHS (2021)

    • Indigenous Canada – University of Alberta (2020)

    • Counselling Ethics – Dawn McBride (2021)

    • Alberta General Insurance License Level 1 (2017)

    • TASC Suicide Prevention – LivingWorks (2020)

work with me

No matter what kind of business you run, chances are your backend could use a little TLC—and that’s where I come in. I specialize in building custom systems that keep you organized, efficient, and out of the admin quicksand. Below are the two main ways I work with clients.

THE FEELERS

healers, helpers

If you’re a therapist, psychologist, clinic owner, or anyone juggling client care and business ops, you’re in the right place. I streamline the backend—from intake to invoicing—so your systems actually support your practice (instead of making you want to throw your laptop).

Think: direct billing, EHR transitions/set up, scheduling workflows, client comms, and systems that don’t make you want to cry.

THE FIGURE-IT-OUTERS

dreamers, doers

This one’s for the creatives, consultants, and service pros—aka the folks doing the most, likely with the least structure. Drowning in emails, broken automations, or forgotten follow-ups? I’ve got you. I’ve worked with realtors, coaches, creatives, consultants, HR pros, kitchen equipment repair techs, and photographers—so trust me, I’ve seen a thing or two.

Think: inbox management, SOPs, backend clean-ups, launch support, and general “how has no one fixed this yet?” kind of help.